This book, which we have titled Digital communication. Trends and best practices, aims to offer the interested public a series of concrete and practical contributions, the result of some of the academic research carried out over the last four years within the framework of the project “Parameters and strategies to increase the relevance of media and digital communication in society: Curation, visualization and visibility (CUVICOM).”
This work has been conceived to be of use and interest to a very diverse audience: professionals, academics, students, scholars, and anyone interested in the broad and dynamic world of digital communication.
Throughout its chapters, different specialists address topics ranging from search engine optimization to artificial intelligence, information visualization, and content curation, all guided by a practical perspective and intention.

Work distributed under a license CC BY-NC-SA 4.0
https://creativecommons.org/licenses/by-nc-sa/4.0

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SUMMARY

Keys to digital communication in our time (Introduction)
Javier Guallar, Mari Vállez & Anna Ventura-Cisquella

Web visibility and journalism: SEO tips and best practices
Carlos Lopezosa, Rubén Alcaraz-Martínez, Mari Vállez & Mario Pérez-Montoro

Google services for journalists and media: Recommendations for Google Discover and Google News
Carlos Lopezosa, Douglas Cordeiro, Olaya López-Munuera & Javier Guallar

Content curation in independent and media newsletters. Good practices and recommendations
Pere Franch & Javier Guallar

Content curation in social media for scientific journals. Trends and best practices
Wileidys Artigas, Jesús Cascón-Katchadourian & Javier Guallar

Curation of sources and equality narratives in the media agenda
Anna Ventura-Cisquella & Javier Guallar

SEOVisFrame: best practices and method for evaluating the SEO optimization of storytelling data visualisations
Rubén Alcaraz-Martínez, Mari Vállez, Raquel Escandel & Diana Bajaña

Semantic content and information visualization: A proposal for a data-driven communication narrative
Mario Pérez-Montoro

Mobilizing news media audiences. Models for the Activation of Relevance and Engagement in Audiences
Llúcia Castells-Fos, Lluís Codina & Carles Pont

Factors for enhancing visibility in digital repositories: Metadata quality, interoperability standards, persistent identifiers, and SEO-GEO optimization
Danilo Reyes-Lillo, Cristòfol Rovira & Alejandro Morales-Vargas

AI in Ibero-American Newsrooms: use cases and best practices
Alexis Apablaza-Campos & Jaime Andrés Wilches Tinjacá

AI and image banks: A research methodology
Pere Freixa, Mar Redondo-Areolas, Lluís Codina & Carlos Lopezosa

Critical thinking and artificial intelligence in academia: A qualitative matrix analysis procedure for evaluating AI systems
Lluís Codina, Elisenda Aguilera-Cora, Carlos Lopezosa & Pere Freixa

Web of Science Research Assistant: Functional analysis and usage recommendations
Carlos Lopezosa, Elisenda Aguilera-Cora, Lluís Codina & Juan-José Boté-Vericad